Marc Roelofs

Account-Based Marketing strategist & full-stack marketer

I help B2B organisations win their most valuable accounts. For over 20 years I've built marketing that sales teams actually use, across industries: from transport to consumer goods, from construction to healthcare IT. Today my focus is account-based marketing and sales: the strategy, the content and the technology to run it, and I execute what I advise.

+31 687 909 381 info@marcroelofs.com Amersfoort (NL) & Sainte Marie la Mer (F) LinkedIn ↗

Account-Based Marketing & Sales

Account-based marketing treats your best-fit accounts as markets of one: marketing and sales work one list, one message, one play. I've run ABM programmes in healthcare IT and B2B services, from account selection and intent data to personalised content and sales enablement. I write about what actually works, not what the platform vendors promise.

ABM Guides → cornerstone guides on account selection, intent data and sales & marketing alignment
ABM Intelligence Monitor → my daily-updated dashboard tracking ABM news, trends and platform updates
LinkedIn → where I publish on account-based marketing and sales

Experience

Marketing ManagerFeb 2026 — Present

Be-Responsible

Raising awareness among HR professionals, line managers, and occupational health physicians about the prevalence, risks, and consequences of workplace substance use.

Marketing ManagerJun 2022 — Jan 2026

NEXUS Nederland · Vianen

Transforming digital marketing for a healthcare software provider, from strategy through execution.

Marketing ConsultantMay 2006 — Present

Self-employed

Strategic and tactical marketing across sectors. Inbound, ABM and digital transformation.

Career CoachMar 2020 — Jun 2022

De Werkmeester

Product ManagerMar 2000 — May 2006

Groupe SEB

Managing brands including Nespresso and Tefal across European markets.

Commercial SpecialistMay 1995 — Apr 2000

Royal BAM Group

Skills

Account-Based Marketing B2B Sales & Marketing Alignment Brand & Growth Strategy Conversion Rate Optimization Marketing Tech & Automation Full-Funnel Content Creation Inbound Marketing Digital Transformation

Education

Postgraduate Coaching2018 — 2020

Atma Institute

Postgrad. International Marketing2004 — 2005

Groupe SEB University

BSc Business Management Law1988 — 1994

HAN University of Applied Sciences

Certifications & Awards

HubSpot Marketing Software NIMA B Marketing Zilveren Effie — Jun 2005

Languages

Dutch Native

English Proficient

French Conversational

Personal project

HAL — Personal AI Assistant

A self-built AI agent running 24/7 on my own server

While the world debates AI assistants, I built one. HAL is a fully autonomous AI agent connected to my entire digital life — mail, calendars, tasks, news, smart home, notes and voice — running proactively on a mini PC in my hallway cupboard. Built with n8n, Anthropic's Claude, Qdrant vector memory and Signal. It's also my working lab for the AI and automation techniques I bring into account-based marketing.

100+active workflows

44RSS sources

20Docker containers

24/7own server uptime

Read the full write-up: architecture, memory design and workflows →